I know this sounds pretty insane — and not because the octopus predicted otherwise — but apparently CBS News proclaimed the Netherlands the winner of the 2010 FIFA World Cup after the whole world saw Spain score the only goal in the match 4 minutes before the end of the extra time.

Last week I wrote my first social media news release. Similar to a news release, a social media news release (SMNR) serves as an effective online media communications tool that is vital to every public relations practitioner.

SMNRs use the same core elements that traditional press releases use, but go well beyond the written word.

There was an interesting article in The Times today written by Jacquie Myburgh (in the interests of full disclosure I must unashamedly admit that I was reading the paper version of the newspaper). Marks and Spencer in the UK have until now apparently priced their larger sized bras at a premium to regular sized bras. For example a double D cost something like GBP2 more than a smaller size.